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Okay, so I was already a bit jet-lagged after flying to LA from New Hampshire, driving to San Diego for business, driving back late, and getting very little sleep.  I was tired this morning when I packed for the expo.  Everything unnecessary was pulled from my laptop bag, and several copies of my book were stuffed inside.  I had sell sheets ready, and business cards, and a gleam in my eye. I got to the show at 8:45, and by the time the exhibit hall doors opened at 9:00, I was already feeling the pain.  Six trade paperbacks and one laptop weigh a LOT.  Well, Five trade paperbacks, as one was held in my hand like a mighty badge, to catch the eye of big publishers and agents with the sheer awe of the glossy, roostery goodness.  The doors opened, and I enter.

This was my first trip to a BEA show, and I was not prepared.  Now, I've worked many a high-tech trade event that were of similar size, with similarly large and pushy crowds.  What I didn't expect was a fundamental reversal of capitalism: I expected people to be selling me books; instead, they were giving them to me! Free!  Greed quickly sedated shock, and I started to accept some of the better titles offered (expect reviews).  Six books turned into eight, then ten ... my muscles began to carry that slow constant burn that means "stop or you will regret this."  My awesome, bright purple Bailey Works Bag helped, but not enough as the bag stretched to accommodate book after book after book ... My spine has compressed and I am now 2" shorter, and I may always walk with a limp.

So I was tired when I entered the theater for the ForeWord Book of The Year award ceremony.  Sadly, I did not win.  As one of four finalists, I expected I would (75% chance, right?), but I can't be disappointed.  First, even making it to the Finalist level is an honor: the BOTY's are judged rigorously. Second, a new friend and fellow author, Eddie Gresham, won the Bronze. Third, I was able to meet the second place author, Paigan Stone.  I'll be reading her book "Gabriele Caccini: The Vampire Gene - Book 1 (The Vampire Gene)" as soon as I can and posting a review here. There's no need for me to read Eddie's "Footfalls," because I've already read it - and it was fantastic (I would recommend it to any Stephen King fan). I was convinced he was going to take the Gold ... but then, I was also convinced that I would take the Silver.  So much for my supernatural powers of prognostication. Anyway,it was nice to meet Eddie (who I've traded emails with since we were both selected as finalists), and I am very happy for him.  No, not happy, proud.  Give Eddie a hand, folks, and then go buy his book. Remember: If you want to eat, fund farms; if you want to live, fund medicine; but if you want to read, fund your independent authors - we are the wave of the future!

I also can't be disappointed because I won a Bronze medal in the IPPY awards, as well as a new award for "raising the bar" in independent publishing: an "Indie Excellence" award, from Odyssey Reviews. As the saying goes, "two outta three ain't bad!"  The best part with the IPPY was the ceremony: we were called up to the front for photos, and a tall, red-gown woman placed real medals around our necks --  I felt just like Han Solo! The medal is large, heavy, and very kind to the ego.  

There will be some followup posts on some of the cooler things about the show, such as the re-emergence of "choose your own adventure" books, a new tack on potentially starting a publishing company, and of course reviews of some of the more inspiring books.  One is "All Ye Zombies," which is a corporate-zombie book.  The booth was manned by the most amazingly beautiful girl (my wife still takes first prize though!), but I was honestly drawn by the zombie title.  Another is "The Nine Lives of Romeo Crumb, Life One" by L. Rifkin.  The book is independently published and beautifully produced, and illustrated by Kurt Hartman.  I was given a copy of the paperback, but the hardcovers were even more exquisite ... if I like this book I will likely pick up all of the hardcovers, for a complete nine book set (well, only the first few are available now, but eventually ...)

The reviews are coming in clumps today - a good omen for the Book Expo America, which starts Friday.  The first was from DeadRooster (great name, great humor blog, even better review), and the second comes from Odyssey Reviews.  But "new accolades" doesn't just refer to another good review -- it actually refers to new accoldaes, as in a new award.  Inspired by Cluck, awarded by Odyssey, is the son-to-be-coveted "Award of 'indie' Excellence".  



All I can say is, "wow."  I'm honored.  This is the point where I try to thank everyone who helped, and the TV people have to turn up the music to get me off the stage, because I start blathering.
 
"Eric D. Knapp's "Cluck: Murder Most Fowl" is one of the best books we've reviewed so far on Odyssey Reviews. This tongue-in-cheek (or beak) work of brilliance will surely make you laugh. The writing is on par with the likes of Terry Pratchett. The story is brilliant, the writing unbelievably good"

A new award, and another comparison to Terry Pratchett (one of my literary heros).  I think I'll be celebrating tonight with a martini or ten.
From DeadRooster.com:

"Cluck is extremely well-written and is story-telling at its best. Author Eric D. Knapp shows his skills by successfully blending the difficult combination of humor and horror ..."

The new book by Eric D. Knapp has elements of horror mixed with side-splitting humor. Read a review of this fantastic supernatural comedy-thriller at DeadRooster.com

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Off to La-La-Land

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This is the shortest post ever.  I'm off to LA for a business trip and also for the Book Expo America.  It's not even 5:30 am yet.
I attended the graduation ceremonies for UNH today, to see good friend SS throw the cap in the air.  After working hard to get through her degree in the face of adversity, she still graduated with honors.  Now, I skipped my own graduation ceremony, because by the time I graduated I was so fed up with "the system" that I couldn't bear to sit through a few more stuffy hours of it.  If I'd paid attention, I would have realized that I graduated with honors, too.  No kiddin' ... a 3.9 GPA and I was too stupid to realize that meant something.  So I guess I graduated Summa Cum Huh? Time to update those resumes!

Anyway, the day was perfect, and though it was impossible to actually see SS as she got her degree (either in person or on the big simulcast screen), we were able to snap a few shots afterwords.. I'll update this to add some pics as soon as I'm less tired.
I'm pretty sure that independently published books aren't considered for Nobel Prizes. They're not considered for many prizes.  They're not accepted for reviews by most large, mainstream reviewers such as the NY Times or Kirkus.  So how the heck does an Indie get noticed?  I get asked this by a lot of indies, so I've composed a list of some of the more successful & interesting ways I've tried to get attention.

1. Internet Post-It Notes, aka: Cheezburgers
Otherwise known as social networking.  You know, blogs.  This is probably the best way to spread Word of Mouth Marketing (which happens to be my favorite acronym: WOMM).  I ping blog aggregators and beg for favs, but more importantly I try to be interesting and active. I'm relatively new to the blogosphere, but I'm hoping this will build momentum over time.

2. Video Trailers, aka: YouTube
It's hard to make compelling video trailers about a book (which, by nature, are 2-dimensional and composed of words, not moving pictures).  I've tried.  A lot.  I've made a total of four video trailers for Cluck, the most recent of which is highlighting some recent reviews. This is really an off-shoot of #1, above, but using video to enter a different class of online networking.



3. Audio teasers, aka: Podiobooks
So we've hit text, and video ... why not audio? I'll be releasing the first episode of the Cluck Podiobook very soon.  A podiobook (podcluck? cluckcast?) is a free downloadable audiobook, distributed as a podcast.  Each chapter will be released in serial. I'm aiming at quality, entertaining book-on-tape material, in an effort to get some people interested enough to buy the book.  At the very least, they listen week by week and get the story for free, but that's okay.  A fan is a fan ... it goes back to the WOMM thing. Here's a sample clip, which is actually from somewhere in the middle of the book:

This text will be replaced


4. Fire Teasers, aka: Fighting Fire with Fire
Is it too over-the-top to dress up in (mostly) fireproof armor and fight for my life, just to promote my book?  Absolutely not.  The "feathers" are reinforced scales, which will (hopefully) be strong enough to stop the 200g pyrotechnics that will be used in the upcoming Armored Combat Suit League of New England (ACSLNE) championships.  The event will be covered by the media, and if I'm wounded, the newscast of me being air-lifted to the emergency room will double as promotional footage.  Didn't I tell you that being an Indie was tough?


5. Zombie Infestations, aka: Viral Marketing
There's viral marketing, and then there's really viral marketing.  From a modest web site about the best zombie book ever comes a fun way to watch your corporate website shrivel up into a shambling brain-thirsty monster.  It works with most sites, is harmless, and mildly entertaining ... available on www.CluckTheBook.com, of course.


6. Putting the Fun back into Funnies, aka: Interactive Sites
Having a blog isn't good enough, you need to feed the kids some candy. I've provided two fun widgets on my website: the 'bite-a-site' widget from #5, and a 'create-your-own-cartoon' cgi. The toon isn't as sophisticated as Dilbert mashups, but hey, I'm a writer. I only write code for the day job.
 
 

7. Spending the Grocery Money on Books, aka: Sending out Review Copies
It's very hard to get reviews, as an independent.  Terms like "vanity publication" have created a stigma that shuns "non-traditionally published" authors.  Some pretty crappy self published books have added fuel to that fire.  Me? I'm lucky, I've received several very good reviews from some excellent sources.  Those sources are less well known that, say, the NY Times, but I take what I can get.  This means shelling out my meager royalties, however, in the form of review copies (plus postage). It also means more WOMMy goodness.

8. Aiming Lower Than Nobel, aka: Earning Different Accolades
A self published author has few friends, but there are some organizations who are willing to give the indie a chance.  One is the Independent Publisher, and another is ForeWord Magazine.  These types of contests help to add credibility to the indie pub and its respective indie author.  Cluck has won an IP award and has been selected as a finalist in ForeWord, but that hasn't done a lot to improve book sales ... but then these awards wont be announced until the end of May.  Regardless of any immediate impact on sales, they help when pitching yourself to potential reviewers, however - and as mentioned above in #7, reviews are important.  As Godin says: all marketers are liars, so an honest review from a third party is more valuable than all the fancy websites, widgets, movies, and podio-blogtastic goodness you can muster.
Cluck might be a Murder Most Fowl but it's also a Book Best Written: announcements were sent out last night by Independent Publisher and Cluck was on the list!  This is a big award for independent authors: IP is a respected organization, and over 3,000 books were entered in this year's competition. And Cluck, your fav zombie chicken book, won!  Can I get a "Hell Yeah!" 

... [sounds of crickets chirping] ...

Okay, so I guess I need to attract a larger readership before I can get a Hell Yeah, but at least I won an award.  Now, if you'll pardon me while I pat myself on the back ...  
Kimberly Swan of DarqueReviews wrote a nice review of Cluck: Murder Most Fowl.  A brief excerpt:

"Mr. Knapp entertains readers with a well-written and detailed world that has many twists, turns and horrors to experience along the way. While zombie chickens may not be at the top of your list of interests, the bizarre nature of this story will keep readers turning the pages to see where it will lead. It's an unusual tale that falls more on the light side of horror than anything else, and it's one that anyone who reads it won't soon forget."

Wait, if I put on my marketing hat, I can make that event better:

"Mr. Knapp entertains readers with a well-written and detailed world that ... will keep readers turning the pages to see where it will lead. It's an unusual tale ... one that anyone who reads it won't soon forget."

Wait, I can do even better than that:

" ... well-written ... will keep readers turning the pages ... it's one that anyone who reads it won't soon forget."

Seriously though, stop by and read the entire review.
choke your zombie chickenMy recent post about Hot Women Thinking Men Who Read Zombie Chicken Books Are Hot created a flood of traffic to this blog - which isn't surprising, really, because the photo (legally purchased stock art, by the way) is pretty darn fantastic.   

Needless to say, conversations among friends eventually led to enough jokes about "choking the chicken" that I was inspired.  But not to choke the chicken--that would be weird.  

Rather, I was inspired to list sexually loaded terms relating to chickens, zombies, or (preferably) both.

So put on this T-shirt and join in the fun.  I'm leaving comments wide open for as long as I can stand it to make it easy for everyone to contribute.  I'm also starting a discussion about it on BlogCatalog, and I'll add the better ones here.

In fact, if you have particularly clever ones, why not make it into your very own cartoon?

Note: Ironically, Cluck itself is much less banal than most of the silly discussions that arise because of it.  The book is serious literature.  No really

I'm following some advice from another dead chicken related blog, and posting a true story about the sexier side of zombie chicken lit.  This is a true story, as far as you know.    It has nothing to do with ways to increase traffic to my blog.  Names have been changed to protect the innocent.


hot brunette girlA friend, we'll name him "Lucky," was working a book fair in PA, when he was approached at the booth by a hot brunette. She said she loved men who read, and was a fan of horror books. She looked "don't introduce me to your mother" hot, and so some serious flirtation ensured, resulting in my friend handing this strange vamp the key to his hotel room. His mind was full of conflicting thoughts. Was he going to get laid? Was he going to be robbed? The thought of this mysterious woman running off with all of his possessions made him anxious, but not as much as the promise of wild kinky sex. He called a co-worker to cover the booth, and then hurried up to his hotel room for what he hoped would be an afternoon of wild love making. When he got to his room, he snapped the above picture with his phone before she woke up.  Notice that she's holding a copy of Cluck, and not some other book with Cluck's cover photo-shopped over it.  Needless to say, he sent me the picture -- but not until later, because she woke up and gave him a wild session of mid-day zombie-chicken sex play. She read my book aloud while exploring every sexual position imaginable (at least, all of them that left one hand free to hold "Cluck"). She had him clucking and scratching, and pretending to be covered with rotten white-meat -- everything that you would expect from a nasty kinky nymphomaniac -- until they finally climaxed with a duet of "cock-a-doodle-do!" that left Lucky a new man (and a vegetarian).

For those who aren't exactly astute, this is not a true story.  If you followed the link to DeadRooster, you'll know that this is all about blog traffic.

More specifically, this post is an experiment in the effectiveness of DR's suggested tactics:

1. Use a photo of a hot babe for your avatar on social sites--possibly a hot blonde. 

Okay, I'm not that active in social sites and I use a picture of my face inside an egg.  But I've made up for that with the above photo.  

2. Write a ten-word compelling title for your blog post. 

Ten beautiful words: "Women Think Men Who Read Zombie Chicken Books are Hot"

3. Occasionally write long posts of between 600 and 900 words. 

Long posts like this one, full of keywords like hot, babe, sex, woman, foreplay, and zombie rooster fetishism.

4. Encourage comments on your blog posts. 

With a post like this, I'm probably encouraging flames more-so than comments, but I encourage you regardless. 

5. My final word of advice is to help your fellow bloggers. 

I put links to DeadRooster, as well as to Self Publishing Marketing Help, because this is ultimately about promoting my blog, which is ultimately about marketing my book. Which yes, I did alter in order to add my book cover. 

If successful, my blog should see some seriously increased traffic.  If not, I'll probably be shunned by the blogging community for resorting to dirty (pun intended) tricks.  Yes, I know this is pathetic (even more so because I didn't think of it first) ... and I want to apologize for coining the term "zombie-chicken sex play." 

Still, I have to think that real women would have to appreciate a man who's comfortable enough with himself to read zombie chicken books.  As for DeadRooster, that's a site that I stumbled upon while searching around for other zombie-chicken related outlets.  I've sent him a copy of Cluck and he'll hopefully be giving it a review soon.  As far as increasing the number of visitors to a blog, only time will tell ... 

[UPDATE: So far, this post has received seen a huge increase in hits compared to other posts .. something like + 300%. ]
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